Sixteen theatres from across England have joined together to shine a timely light on the difference our regional venues make creatively, socially and economically to our communities, our industry and the wider landscape.
It has been estimated that for every £1 spent in a theatre, an additional £1.40 is spent elsewhere within a local economy as part of the theatre visit. Using this figure as a guide, these sixteen theatres generated around £82,062,184 in additional indirect revenue for their local economies in 2023/24.
This new report demonstrates the many hidden contributions these dynamic organisations make beyond ‘just’ providing entertainment, such as shaping life choices, creating employment, training artists and theatre-makers, improving well-being, reducing social isolation, driving investment, enhancing place-making, providing local leadership, and generating business growth. The report illustrates the theatres’ ambitions for this work and the entrepreneurial ways they generate inward investment to deliver culture, social change and capital projects.
‘We came together to create this report because we wanted to demonstrate that what we do stretches far beyond the work on our stages. Whilst the data included here is drawn from the 16 contributing venues, similar stories and impact are seen in theatres across the country and show the vital role we have within our communities.’ Caroline Routh, Executive Director, Stephen Joseph Theatre
Regional theatres act as hubs for theatre production and talent development, whilst presenting a wide range of artforms (drama, music, dance, film and more) to audiences, and extensively engaging with their communities, generating creative and social outcomes. They are place-makers, with their institutions contributing to civic pride and renewal, as well as stimulating economic growth. As creative engines, in terms of artistic output and talent development, their work contributes to the UK theatre’s global success.
However, despite this demonstrable impact and value for money, the mid-scale theatre sector is fragile. The last five years have been volatile for theatres, charities and small businesses. Local government funding for culture has decreased by 48% per person in real terms between 2009–2023, while Arts Council England core funding per person fell by 18% in real terms. The UK now has one of the lowest levels of public investment in culture in the European area.
Theatre is a significant part of the UK’s creativity industries, one of the fastest growing parts of the country’s economy and a priority within the Government’s Industrial Strategy. This welcome report clearly demonstrates the vital roles our theatres play when you take a peek behind the curtain.
Read the full report here MSV report – final.pdf
More Information
HEADLINES
- Total audience attendance across 15 of the theatres in 2023/24 was 1,447,143, an average of 96,476 per theatre
- Between 2020 and 2024, 10 contributing theatres spent a combined £9,305,552 on capital improvements, helping to improve their localities, up 56% on the previous year.
- Total work force spend in 2023/24 was £20,968,845, an average spend of £1,747,403 per theatre (12 theatres)
- The 16 venues ran 9,614 creative participation sessions
- Total attendance at participatory events was 154,611, an average of 11,893 per theatre (13 theatres)
- The total spend on freelance creatives 2023/24 was £4,674,987, an average of £359,614 per theatre (13 theatres), up 13% compared to the previous financial year
- Most theatres offer training and development sessions for local creative professionals and people interested in working in the arts, equating to over 3,086 opportunities in total, an average of 280 opportunities per theatre (11 theatres)
- Over £7,000,000 was invested in creating new productions, an average per theatre £518,577, +7% on the previous year.
PROJECT TEAM
The research was led by Gregory Nash, alongside associate consultants, Caroline Meaby and Mark Mallabone
MID SCALE VENUES
Mid-scale theatres are defined by their auditorium size (300 – 700seats), so self-evidently have less earning capacity than larger scale venues. Earning capacity includes ticket income from seat sales, donations and philanthropy, and ancillary trading such as food and beverage.
CONTRIBUTING VENUES
The research was conducted across June and July 2024 with the following sixteen mid-scale theatre organisations:
- Derby Theatre
- Dukes Theatre, Lancaster
- Exeter Northcott Theatre
- Hull Truck Theatre
- Lichfield Garrick
- Mayflower Studios, Southampton
- Mercury Theatre, Colchester
- New Vic Theatre, Newcastle-Under-Lyme
- New Wolsey Theatre, Ipswich
- Octagon Theatre, Bolton
- Oxford Playhouse
- Queens Theatre, Hornchurch
- Stephen Joseph Theatre, Scarborough
- Theatre by the Lake, Keswick
- York Theatre Royal
- Yvonne Arnaud Theatre, Guildford