Derby Theatre and Bluebells Dairy Ltd. forge wonderful wonderland partnership this summer

Published Wednesday 3rd Jul 2024
Derby Theatre and Bluebell Dairy Ltd. are delighted with a partnership they have forged that offers visitors to the Theatre’s summer production of Alice in Wonderland the opportunity to enjoy a unique ice cream experience and to support the theatre as a registered charity. 

Bluebells logo featuring a cute cartoon cow with blue eyes and brown horns, accompanied by the text 'BLUEBELLS LUXURY ARTISAN ICE CREAM' in a stylized font.

Both established and much-loved Derby businesses, the Theatre has stocked Bluebells ice cream for many years, a firm favourite treat with audiences of all ages.  This revived new partnership builds on the existing strong supplier relationship, one that will continue into the future through a reciprocal marketing approach, celebrating the brilliant work and initiatives from both organisations, recognising there is a shared audience and consumer that visit both the theatre and the farm.   

As part of the partnership, Bluebell Dairy Ltd have renamed two of their popular ice cream flavours throughout June, and into July; White Rabbit Raspberry Rainbow and Queen of Hearts Jam Tart are available at both the farm and the theatre.  Bluebells have generously donated tubs of the ice cream flavours to Derby Theatre, so every scoop sold during the production directly supports the theatre’s work with young people and communities.   

Laura Winson, Head of Development at Derby Theatre said:  

“We’re thrilled to be working in partnership with Bluebell Dairy Limited, to support and promote two brilliant local businesses.  We’re very grateful to Bluebells for choosing to support the theatre with a donation of ice cream and every scoop we sell will make a difference to our work.  The team have been so supportive, and it has been lots of fun too!”  

Rosemary Brown, Director at Bluebells said:   

“We strongly believe in supporting our local communities and setting a positive example for the younger generation, which is why we are thrilled to have had the opportunity to donate our ice cream to Derby Theatre. Partnering with the Theatre team has always been a delightful experience, and we look forward to continuing to make a positive impact together! Working in collaboration, we hope to create memorable and enjoyable experiences for families and children in our local area. 

Don’t be late, make sure you catch Alice in Wonderland at Derby Theatre before it finishes this week, and, of course, we hope you enjoy an ice cream during your visit, for this show and beyond.

Bluebells summer plans include: Bluebells American Adventure, Ice Cream Getaways, Adults-Only Nights Out, Birthday Parties, Foam Parties and many more fun-filled activities!    

For more information about how you, or your business, can support Derby Theatre please contact Laura Winson, Head of Development at 

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